Benguet Arabica Gets the Nod of Coffee Connoisseurs in Israel

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Ambassador Neal Imperial (left) invites guests of the Diplocoffee Tel Aviv to the Philippine Booth and promotes
Benguet Arabica and other coffee products exhibited such as Amadeo Coffee Liqueur, Barako Coffee,
and Alamid Coffee, one of the most expensive and most sought after specialty coffees
in the world. At the right is Ambassador Yitzhak Eldan, President of the

Ambassadors' Club of Israel.

 

25 February 2015, Tel Aviv, State of Israel – A rich blend of select Arabica beans handpicked from the coffee farms of Benguet Province, got the nod of coffee connoisseurs in Israel after the Philippine Embassy had presented the brew as the country's official entry to the first Diplocoffee Tel Aviv -- an international tasting competition/exhibit held on 25 February 2015.

Organized by the Ambassadors' Club of Israel whose objective is to initiate business forums for foreign diplomatic missions in Israel, the Diplocoffee Tel Aviv featured global leaders in the coffee industry such as Angola, Brazil, Cameroon, Colombia, Congo, Costa Rica, Dominican Republic, El Salvador, Ethiopia, Guatemala, Honduras, India, Italy, Kenya, Nepal, Nigeria, Panama, Peru, Thailand, and Vietnam. The event was widely covered by the media and attended by major coffee importers and distributors, as well as coffee shop owners throughout Israel.

The Benguet Arabica beans were sourced from the Philippine Coffee Board, Inc. which supported the Embassy in the international coffee exhibit by providing the official entry to the tasting event and magazines/guides on the Philippine coffee industry. The PCBI is a private sector-led group currently serving as the Philippines' National Coffee Development Board responsible for developing the country's coffee industry and promoting it both in local and international markets.

The Philippines, which used to be the world's fourth largest coffee producer and exporter, currently produces around 20,000 metric tons of coffee every year in contrast to its total consumption of 100,000 metric tons. However, the PCBI is taking the lead in reviving and expanding the country's coffee industry through various initiatives and development programs.

Benguet Arabica was chosen as the Philippines' official entry to the Diplocoffee Tel Aviv as the province and its neighboring farms are considered to be among the sources of the country's finest Arabica coffee. With mountains scaling between 5,000 to 7,000 feet, the Cordillera region gets enough moisture and cloud cover to produce richly flavored Arabica beans and other coffee varieties.

Apart from Benguet Arabica, the Embassy also exhibited other products such as the popular and strong flavored Barako coffee and the exotic Alamid coffee which is one of the most expensive and highly coveted coffees in the world. To provide guests, especially potential buyers/importers, with more information about the Philippine coffee industry, the Embassy distributed a CD/kit containing details of the products exhibited, including their manufacturers, a directory of local coffee exporters from DTI and copies of the publications provided by the PCBI.

The Embassy also took advantage of the opportunity to promote Philippine tourism by giving out It's More Fun in the Philippines brochures and including tourism videos in the kit distributed during the event.

The Embassy hopes to contribute to this national thrust through promotion activities such as the recently concluded Diplocoffee Tel Aviv and other economic programs that would attract potential importers and promote Philippine coffee and other local products in the global market. --END--

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Ambassador Imperial and Second Secretary and Consul Pamela F. Durian-Bailon
at the Philippine Booth (left photo). The Philippines' poster for
the Diplocoffee Tel Aviv (right photo).